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Market Research
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Conduct Market Research To Avoid "Ugly Baby Syndrome"
by Tim Knox
Starting a business without doing market research is like stepping out onto a tightrope without bothering to check the tightness of the knots that are holding the rope in place. You're halfway across when the knots loosen, the rope wobbles; you lose your balance, and fall to the ground with a splat. It's odd how many of my business analogies end in the horrific death of the entrepreneur. It's odder still that conducting market research is something many entrepreneurs either forget to do or more often than not, choose to ignore. The problem is they're afraid their market research will tell them what they don't want to know, i.e. their big idea - their baby - ain't so cute after all. They become victims of "The Ugly Baby Syndrome." Read more
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What Can American Idol Teach You About Business?
by Tim Knox
Well, folks, as luck and ratings would have it, it’s time for yet another season of that train wreck of reality TV, American Idol; the show that attempts to separate the talented from the terrible and brings them all into your living room each week for you to enjoy. Get ready to call in and cast your vote for who should be applauded and who should be muzzled. How fortunate we are to be living in a time when we can judge our fellow man via text message. Read more
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Learning About Life And Business From The Back End Of A Boat
by Tim Knox
In my last column I told you about the skewed parenting skills of my father, who, without ever realizing it, was quite the entrepreneurial genius. Though he never dabbled in business and it certainly didn’t occur to me at the time, many of the lessons I learned from him about life can be put to practical use in your business today. Read more
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Sometimes Business Is Like Fishing In An Empty Pond
by Tim Knox
I’ve never been much of a fisherman. Sitting in a small boat for hours watching a red and white bobber float atop the water holds about as much interest for me as watching paint dry. My old man, on the other hand, would have rather fished than breathe. In fact, his favorite Bible quote was: “Give a man a fish and you feed him for a day; teach a man to fish and he’ll sit in the boat and drink beer with you for life.” Needless to say, my old man wasn’t much of a Bible scholar, but he was one heck of a fisherman. Read more
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11 Ways To Find Products To Sell On eBay
by Tim Knox
I was part of an eBay Roundtable discussion recently with six
other experts and we all agreed that the number one question most
new (and even old) eBay sellers ask is: "Where do I find things to sell on eBay??" To help answer that question I have compiled 10 ways that anyone can use to find products to sell on eBay. Read more
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To Go or No Go, That Is The Question
by Tim Knox
Many entrepreneurs would rather have their front teeth pulled without anesthetic than go to the time and trouble of creating a feasibility plan; often because they are afraid of what it will reveal. Read more
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Just How Good Is Your "Really Big Business Idea?"
by Tim Knox
Every business idea, no matter how good it sounds while bouncing around inside your head, should be put to the test before you invest time and money into its execution. Success lies not in what you think of your idea, but what the buying public will think. Many entrepreneurs find out too late that the public’s opinion of their idea differs greatly from their own. Read more
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Starting Your Business By The Book
by Tim Knox
To begin, here's the best legal advice I can give you as a new business person: find yourself a good lawyer and make him or her your very best friend. Granted, your new best friend will charge you an hourly fee for chatting on the phone or talking business over lunch, but you'll find it to be money well spent. A good attorney can save you far more than the cost of his services. I rarely make any decision that has the potential to impact my business without first consulting my attorney. Read more
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Business Lessons Learned At The Mall
by Tim Knox
No offense to my mall merchant brothers and sisters, but a trip into the deepest jungle is more appealing to me than a trip to the mall. I get no joy out of trudging from store to store, attempting to communicate with salespeople from other planets, browsing discount racks of last season's dollar merchandise and peering into windows at mannequins that seem to be in some sort of inanimate pain (why can't they make a happy mannequin?). Read more
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