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Branding
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America Is Calling For Entrepreneurs Now!
by Stephan Bevan
NO PRIOR EXPERIENCE NECESSARY!
The successful entrepreneur is one of the most endangered species of our time, and it is up to us to see its survival. Capitalism represents the freedom to enterprise – to determine your own destiny based on how hard you work, how smart you work, and how well you net-work. Read more
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How To Really Get The Competitive Advantage
by Tim Knox
One of the cool things about being an entrepreneur and business author and speaker is that I get to use all kinds of big words and phrases that make me sound much smarter than I am. For example, just saying the word “entrepreneur” makes me sound quite educated and continental, despite the fact that the only subject in school I failed miserably was French. After an entire school year the only thing I learned to say was, “Mon professeur est un porc de verrue, “ which loosely translated means, “My teacher is a wart hog.” You can see why I got “la F.”
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Like Books, Entrepreneurs Are Always Judged By Their Covers
by Tim Knox
In business and in life people judge you everyday, just as you judge everyone else. And most of us base our opinion of others on our first impression of them. We make the decision to either like them or loath them within the first minute and you know as well as I do, my holier-than-thou peers, that we do not do business with people that we don’t like. First impressions are hard to change, so make every effort to make every first impression a good one. Read more
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Use Email Marketing To Keep Customers Buzzing About Your Business
by Tim Knox
The other day my radio show cohost, Paul Finley, mentioned that he had received an email from his dentist. The point of the email was to let Paul know that his office would be closed for a week and included instructions on what to do in case of a dental emergency. Obviously Paul’s dentist reads my column because I’ve been preaching about using email to keep in touch with customers for years. OK, maybe he doesn’t read my column and is just a brilliant guy in his own right. Either way, the point is clear: using email - no matter what type of business you’re in - is an excellent way to keep the lines of communication buzzing between you and those folks who keep you in business.
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What The Heck Is A Podcast And What Can It Do For Your Business?
by Tim Knox
Now I’m a pretty high-tech kind of guy. I pride myself on having all the latest and greatest techno gadgets for my personal and business life; including multiple laptop computers, the most modern cellular phone, and a Global Positioning System in my car to always tell me where I ain’t. I know, it’s supposed to tell me where I am, but my brain doesn’t work that way. Read more
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Santa: The Consummate Entrepreneur
by Tim Knox
You've probably never considered the fact that Santa is the CEO of a large organization that not only distributes a vast assortment of products throughout the world, but does so in a single night with just a sleigh and eight tiny reindeer. Sam Walton would have killed to have Santa's logistics manual. Read more
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What's In A Name? When It Comes To Your Business, Plenty!
by Tim Knox
In fact, deciding on a business name is one of the most important decisions you will ever make. The right business name can help you rise above the crowd while the wrong business name can leave you trampled in the rush. Read more
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The Undeniable Value Of Differentiation
by Karl Augustine "The Regular Guy"
With all the people offering products and services online, what sets yours apart from the crowd? Read more
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Small Business And Branding - Why And How?
by Ray Smith
When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This is nothing new; experts and management gurus had been preaching the same sermon for years now but what they have not told is why you need to brand your small business? How is branding going to help you to establish your business? How can you establish your brand without spending a fortune on it? Read more
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Marketing In A Virtual World
by Stephen Van Yoder
Before the Internet, small business owners like yourself were usually limited to a local market -resorting to expensive advertising and brochures, direct mail, cold-calling, networking at the local Chamber of Commerce or Rotary. You hoped customers found you through word- of- mouth or a Yellow Pages ad. Read more
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Does Your Website Induce Seizures?
by Tim Knox
If visitor's are not clicking past your fancy Flash intro page, you don't have to be a genius to figure out that therein lies your problem. Remove the Flash intro page for a few weeks to see if your website's click-through rate improves and the number of page views increase. "Click-through rate" refers to the number of visitors who click links on your homepage to go deeper into your site. "Page views" refers to the overall number of web pages that were viewed by visitors. If click-through and page view rates improve, you'll know that the Flash intro was your problem. Read more
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Building A Great Website Isn't Enough, You Have To Market It
by Tim Knox
When it comes to attracting customers, opening an online business (or an online branch of an existing business) is no different from opening a traditional brick and mortar shop. Without a little fanfare and a well-devised marketing plan, chances are your website will become just another spot of roadkill on the Information Superhighway. Read more
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