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Public Relations
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How to Be Seen As an Expert Or Authority Figure
by Tom Justin
Whether you are an entrepreneur or an employee, you can now create higher levels of credibility to impress your peers, potential customers, associates or employers.
You can do this by creating a powerful online digital presence.
Your digital presence can be anything from websites, ezine articles, blogs, ebooks, special reports, online courses, social websites to an online newsletter. You will eventually want to be thinking of most to all of the above. But one step at a time! Read more
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What Do Your Business Emails Reveal About You?
by Tim Knox
Why should you worry about how your emails are reviewed by their recipients? Because in business, you are constantly being judged by your customers, your employees, your investors, your partners, and your peers. Read more
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How To Boost Your Bottom Line With Just Two Little Words
by Tim Knox
I hate to sound like one of those cheesy get-rich-quick commercials, but this week I am going to let you in on a little secret that is so powerful that it will immediately change the way you do business. In fact, this little secret is so powerful that you will be amazed at its immediate effect on you, your employees, and your bottom line. This little secret is guaranteed to improve your relationship with current customers and if used wisely, can get you lots of new customers without spending a dime on marketing or advertising.
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Don't Be Afraid To Give Problem Customers The Boot
by Tim Knox
We have all had customers who expected far more than was their due: customers who were unreasonable, overly-demanding, condescending, hard to please and sometimes, even dishonest in their dealings with you. When a customer's reasonable expectations become unreasonable demands you must decide whether or not that customer is doing more harm to your business than good.
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At Your Service: The Ten Commandments Of Great Customer Service
by Susan A. Friedmann
Customer service is an integral part of our job and should not be seen as an extension of it. A company’s most vital asset is its customers. Without them, we would not and could not exist in business. When you satisfy your customers, they not only help you grow by continuing to do business with you, but recommend you to friends and associates. Read more
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Auction Sales - Keeping Customers You Worked So Hard To Get!
by Steven Woodward
If you've studied business concepts you know that finding a customer can be the most expensive part of the sales process. Once you've got a customer why not maximize the money you've already invested in the effort? Read more
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What's In A Name? When It Comes To Your Business, Plenty!
by Tim Knox
In fact, deciding on a business name is one of the most important decisions you will ever make. The right business name can help you rise above the crowd while the wrong business name can leave you trampled in the rush. Read more
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The Dire Need For Online Credibility; Is It All Smoke And Mirrors?
by Karl Augustine "The Regular Guy"
With any business, credibility is a key element to building trust which should ultimately lead to making a sale. Read more
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Understanding the Difference Between Marketing and Promotion
by Stone Evans
Are you an online marketer? Or do you simply promote affiliate
programs? Marketing is truly the most misunderstood word in use
today on the Internet. Let me see if I can clarify this issue
just a bit. Read more
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Networking Your Home Business within Circles of Influence
by Stone Evans
When you need an auto mechanic or an air conditioning repairman,
where do you turn for help? Sure, some people turn to the yellow
pages. But most will turn to friends and family and ask if they
know of anyone who can do the work. Read more
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10 Brilliant Ideas For Marketing Your Small Business
by Alex Barrington
A Brilliant Marketing Idea... sounds great but what is it? Is it the idea that results in the mailman ringing your doorbell, signaling in a caravan of postal workers with mounds of letters (all in response to your latest advertisement)? Is it the idea that brings a 20% response rate on your direct mail campaign? Read more
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20 Top Tips To Writing Effective Surveys
by Martin Day
Writing surveys is easy; or is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys. Read more
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Marketing In A Virtual World
by Stephen Van Yoder
Before the Internet, small business owners like yourself were usually limited to a local market -resorting to expensive advertising and brochures, direct mail, cold-calling, networking at the local Chamber of Commerce or Rotary. You hoped customers found you through word- of- mouth or a Yellow Pages ad. Read more
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Public Relations...A Free Lunch?
by Claire Cunningham
Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing. However, there are ways to stretch your budget and marketing public relations (PR) is one of them. Read more
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What's The Customer Service Buzz About Your Business?
by Tim Knox
If you're a regular reader of this column you know that my number one pet peeve is bad customer service. Nothing chaps my backside more than paying hard-earned money for a product or service only to have the provider of said product or service become apathetic, obnoxious or just downright rude after the transactional smoke has cleared. Read more
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